what distinguishes us

systemize innovation.

Together with our customers we develop market-ready innovations for: products, services and business models.

Innovation is no coincidence, innovation needs processes. We have developed our own innovation process that seamlessly combines all necessary steps: from the exploratory creative phase, the targeted development of various ideas, iterative prototyping to the concrete implementation in the company.

The square street of innovation

Goal: Understand new technology, discover possibilities and identify the relevance of one’s own product and business model.
Goal: Develop ideas and shape them into prototypes. Collect “real life” experiences.
Goal: Steer and transfer all results into operative solutions.


A tailor-made culture of innovation.


Today’s qualification with tomorrow’s competencies.


Competitive advantages through scientific research.


Approach disruptive technologies with confidence.


Access to the vast experience of our wide-reaching network.

We shape tomorrow's economy.

The HSBA Innovation Campus supports companies in the innovation process and thus offers future security.

SQUARE helps to overcome the challenges of digitalisation and remain in operaton.

With new methods and perspectives, we set future-oriented impulses for the innovative ideas and solutions of tomorrow.

We accelerate and enable the innovation culture in companies and achieve measurable change.

With our approaches, technology and business are inseparable.

Today, technology offers completely new possibilities, while simultaneously challenging existing business models. SQUARE offers clients uncomplicated access to new technologies such as AI, VR, AR, 3D printing and more. All this while equipping and navigating them to build a successful digital future

Porträt von Lars Reger

our values:


We always check for sustainable innovation culture and take the responsibility in dealing with the infinite possibilities seriously.


We are always on the lookout for disruptive innovation. We seek the insights in our worldwide network of scientific research and application-oriented practice.


We look forward with joy and confidence to a digitalised future and transform our enthusiasm into innovative ideas that make our world a better place.


We approach every customer and project with empathy and openness in order to develop a tailor-made solution for every company.