New Cooperation:

SQUARE HSBA Innovation Hub Cooperates with Plug and Play Hamburg / Silicon Valley

The Innovation Hub of the Hamburg School of Business Administration (HSBA) cooperates with the accelerator Plug and Play, which recently opened its fifth German location in Hamburg. The aim of the cooperation is to further strengthen Hamburg's innovative power and establish a close connection to Silicon Valley.

"Companies in Hamburg are faced with the great challenge of successfully mastering digitalisation and positioning themselves for the future. Plug and Play connects companies with start-ups and thus makes an important contribution to the competitiveness of companies," explains Nieky Sarah Ipektchi, Co-Founder Plug and Play Hamburg. "The cooperation with HSBA enables us to jointly bring together regional and international players and will help us to achieve our goal: creating an ultimate ecosystem for companies and young founders in Hamburg". 

The objective of the cooperation is mutual support for the development of innovative business models in Hamburg: Start-ups and companies in Hamburg therefore have direct access to the Plug and Play ecosystem in Silicon Valley and their global expertise. SQUARE is also planning its own regular presence at the Plug and Play Headquarters to promote direct access to experts, innovation leaders and start-ups. Furthermore, Plug and Play will support SQUARE in setting up its own accelerator. Joint events in the SQUARE premises will offer all network partners clear added value and contribute to strengthening Hamburg's ecosystem. 

Dr. Uve Samuels, Managing Director of HSBA and CEO of SQUARE, is looking forward to the professional partnership: "Plug and Play supports us with expert know-how from Silicon Valley and thus becomes an important component of our work at HSBA and SQUARE HSBA Innovation Hub: accompanying companies on their way to digital transformation".

The Hamburg Senate and Hamburg Invest paved the way for the US Accelerator at an early stage and contributed significantly to the decision in favour of the location. Michael Westhagemann, Hamburg's Senator for Economics, Transport and Innovation, welcomes Plug and Play's close cooperation with HSBA's Innovation Hub: "The combined expertise of the two partners will enable the exchange between established companies, start-ups and the scientific community to be promoted in an even more targeted manner.” Hamburg Invest Managing Director Dr. Rolf Strittmatter is also pleased with the cooperation: "As a result of this offer, Hamburg's start-up ecosystem will become even more attractive for entrepreneurs from all over the world".

About Plug and Play
Plug and Play is a global innovation platform. Headquartered in Silicon Valley, we have built accelerator programs, corporate innovation services and an in-house VC to make technological advancement progress faster than ever before. Since inception in 2006, our programs have expanded worldwide to include a presence in over 20 locations globally giving startups the necessary resources to succeed in Silicon Valley and beyond. With over 10,000 startups and 280 official corporate partners, we have created the ultimate startup ecosystem in many industries. We provide active investments with 200 leading Silicon Valley VCs, and host more than 700 networking events per year. Companies in our community have raised over $7 billion in funding, with successful portfolio exits including Danger, Dropbox, Lending Club and PayPal. For more information visit