Square Digital Week 2019:

Five Days - Five Topics: This was the First SQUARE Digital Week

For one week, experts from science and business, students, teachers, company representatives and founders met at the Innovation Hub of the HSBA at Adolphsplatz for a comprehensive exchange of ideas on topics and skills that determine the digital working world of today and tomorrow.

With over 1000 participants, 30 speakers and 10 events, the first SQUARE Digital Week came to a successful end. Dr. Uve Samuels, Managing Director of HSBA and CEO of SQUARE, is proud of this successful presentation of the SQUARE competence spectrum:

"The Digital Week is not a classic conference, but an open platform-networking format that brings together participants from different disciplines and perspectives. Through in-depth insight sessions and accompanying evening events, we conveyed relevant future skills and presented and discussed the main digital topics on a broad basis. We are very pleased that we were able to effectively challenge our SQUARE concept with Digital Week and we are enthusiastic about the positive feedback!"

The five topics DIGIpreneur, Disruptive Trech, Sustainability, New Work and Social Media were all examined from different perspectives and angles. Questions such as: Which method do I use to make my start-up successful? Where does Germany stand in terms of AI and robotics research? What challenges do modern innovation processes pose for companies and employees? How can digital transformation be shaped in a sustainable way? And what opportunities and pitfalls does social media offer companies?

At the evening event on "Sustainability", students used great project results to illustrate how digital transformation can be shaped in a sustainable way. Afterwards there were intensive discussion with teachers, company representatives and students - exactly the generation that is now making a name for itself - not only on Fridays.

The examples presented at the Digital Lounge showed well that one does not have to fear the big word transformation (whether digital, sustainable or both together). If you cut the elephant in slices, you can achieve a change in a short period of time, even with small topics, and set positive signals that show transformation is also possible step by step and does not have to be radical.

All the Insight Workshops were really successful. The exchange in small groups from different points of view was very effective. Not only were the workshop participantsable to gain new points of view, but also received concrete, practical recommendations for their own businesses.