Latest information on our network partners, cooperations, events and product innovations



The SQUARE HSBA Innovation Hub and the Hamburg-based IT consulting company NXI now jointly offer services and solutions for companies. As Preferred Partner of SQUARE, NXI is responsible for the development of IT strategies and solutions and will participate in projects and workshops as an expert for IT know-how. With this partnership, the Innovation Hub of the HSBA Hamburg School of Business Administration professionally expands its competence in this area.

Find more information on NXI here. ​​​​​​​



The Innovation Hub of the Hamburg School of Business Administration (HSBA) and hy, a consulting firm specializing in digital growth and transformation, have agreed on a strategic cooperation. The core of this agreement is the mutual recommendation and support with expert know-how as well as the expansion of the existing networks of both parties.



SQUARE HSBA Innovation Hub Cooperates with Plug and Play Hamburg / Silicon Valley

The Innovation Hub of the Hamburg School of Business Administration (HSBA) cooperates with the accelerator Plug and Play, which recently opened its fifth German location in Hamburg. The aim of the cooperation is to further strengthen Hamburg's innovative power and establish a close connection to Silicon Valley.

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Five Days – Five Topics: This was the First SQUARE Digital Week

For one week, experts from science and business, students, teachers, company representatives and founders met at the Innovation Hub of the HSBA at Adolphsplatz for a comprehensive exchange of ideas on topics and skills that determine the digital working world of today and tomorrow.

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Digital Toolbox Professional

For one week we focused on the different aspects of digital transformation. From digital strategy to process innovation, from communication and marketing technologies to programming. Introductory lectures provided a general overview of the module’s topic; during the practice-oriented workshops we applied the learned methods. DTB  Professional gives you a first orientation, provides essential impulses, methods and practical examples to start your own  digital transformation.

Find more information on the Digital Toolbox Professional and its module here.

APRIL 2019

Grand Opening: SQUARE – the New Innovation Hub for Hamburg

End of March the new innovation hub SQUARE was opened in the heart of Hamburg. SQUARE redefines the interaction between science and economy and provides companies with a thoroughly structured process in order to reinvent themselves for the digital age: scientifically sound and application-oriented at the same time. The SQUARE HSBA Innovation Hub is an independent affiliated company, shareholder is the Foundation for Advancing HSBA Hamburg School of Business Administration. 

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