to Square

Today, the rapid pace of innovation is impacting our lives like never before. Across all business sectors, new technologies and challenges are popping up faster than you can say “the internet of things.” That’s why we offer an innovative place that prepares your business for the future while exploring new directions and opportunities.

Good To know

We love having you with us every day conducting workshops and projects together. BUT in order to help flatten the curve of new corona infections, physical distancing is key. Therefore and according to the general order of the Hamburg Health Authority, our SQUARE HSBA Innovation Hub will be closed until 30 April 2020. Right now we are working on comparable online alternatives to be able to support you with projects of any kind. Please contact us for any inquiries regarding conception or implementation of online events!

We look forward to hearing from you and hope you all stay safe!

Contact the SQUARE Team: info@squareinnovationhub.de


The future needs
innovative ideas.

Our innovation hub supports companies in developing, implementing and monetizing tomorrow’s innovations. In achieving this, we are helping redefine business through new processes and our differentiating approach of dual innovation: an approach that combines the best of innovation in companies and universities.


Tomorrow’s market success does not automatically derive from the market success of today. Technology’s exponential growth is rewriting the rules, while playing an increasingly disruptive role. This, in turn, requires a continual focus on the systematization of innovation. And that’s exactly what we do at our innovation hub.



SQUARE consists of a team of experts from various fields. But regardless of their expertise, all bring one title to the table: innovator. Our platform combines both innovative research and a deep understanding of economics and the changing business landscape. We also work closely with the Hamburg School of Business Administration, which in turn cooperates with over 250 partners.

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Experience has taught us that innovation is the result of well thought-out and analyzed processes. These processes begin with the research of disruptive technologies and are then transformed into innovative solutions that exactly fit the client’s individual demands.



German companies must invest in the culture of innovation. Only then can they play a leading role in the digital future. Our mission is to shape the world of tomorrow together with our clients.

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News & Stories

Latest information on our network partners, cooperations, events and product innovations

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